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R.J. Walker Marketing Program

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2020 Digital Signage Marketing Program

For more than 60 years, plumbing, heating and HVAC professionals in Northeast Pennsylvania have come to trust R.J. Walker for great products, unbeatable service, and unmatched technical expertise.  We understand the value of relationships and know that our success comes through a continuing commitment to do what it takes to help our customers thrive.  That is why we are excited to announce the launch of our R.J. Walker Digital Signage TV Network; starting with our Keyser Avenue Scranton and Wilkes Barre locations.  Our other locations will be added as we proceed with this campaign.  Our new digital signage network continuously delivers product information, tech tips, promo information, along with news, sports, and weather, at the counter.  Our TV network gets noticed and our customers love it. Now, imagine our many hundreds of counter customers viewing videos, promotional information, and tech tips about YOUR products, every day right at the point of sale.  By participating in our digital signage marketing program, you will help us increase demand and sales of your products.

To manage our digital signage marketing program, we have teamed with Distributor Marketing Management, the industry leader in digital signage.  Their experienced design team stands ready to work with you to help maximize your investment in supporting our program.  Please use the convenient form below to confirm your company’s digital signage marketing program commitment level.

Advertising space on the R.J. Walker TV Network is limited so please respond by Friday, September 18, 2020.

Why Digital Signage Works...

Digital Signage gets noticed. Research confirms that 70% of counter customers notice digital signage, which is 3x more than traditional in-store signage*

Video messages about your products are targeted toward HVAC technicians and contractors that use your products every day

Digital signage is the best and fastest way to get information out on new products

Digital Signage cuts through the clutter and delivers the right message, every time

Videos tech tips help create demand for your products in a new and exciting way

*2017 Media Matters DSF / YCD Case Studies

  • PREMIER PARTNER LEVEL


    • “R.J. Walker TV Network Powered by… ____________” ad placement
    • Minimum of 250 digital advertising spots played each month at R.J. Walker counters
    • Category exclusive primary digital signage ad placement (video, tech tip, etc.) with customized content
    • Preferred placement of advertising content combined with R. J. Walker cross-selling & promotional messages
    • A limited number of Premier TV Network Partner Level spots are available, so space is limited

  • PREFERRED PARTNER LEVEL


    • Minimum of 150 digital advertising spots played each month at R. J. Walker counters
    • Preferred placement of advertising content combined with R.J. Walker cross-selling & promotional messages
    • A limited number of Preferred Partner Level spots are available, so space is limited

  • SIGNATURE LEVEL


    • Minimum of 50 digital advertising spots played each month at Able Distributors counter
  • Digital signage is a great way to promote new products. Even if your company has little or no traditional video advertising content, no problem. The design team at Distributor Marketing can help create the ideal content for you, to help maximize your investment in the R.J. Walker digital signage marketing program.

    If you have any questions, please contact John Anderson from Distributor Marketing at 440-219-0038, or email at john@distributormarketing.net
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