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South Central Marketing Campaign

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2018 Marketing Campaign

 We want you to be a part of this exciting new program and we need your commitment going forward.

For over sixty-five years, South Central Co. has proudly served our community of trade professionals providing the finest products and services, to help each customer be successful. We believe that success comes through the extra effort our team puts in to everything we do. We also know that our customers depend on us for not only great products and exceptional service, but also for the latest industry information they need to stay informed. That’s why we’re excited to be offering a digital signage system as a dynamic element to our in-store marketing strategy. Our digital signage network provides South Central Co. with the opportunity to continuously broadcast product information, select vendor video ads, tech tips, promotional information, as well as other valuable information, right at the counter. Imagine thousands of targeted captive customers viewing videos, how-to tech tips, and other content about YOUR products. As a key vendor, you’re an important part of our team and that’s why we are excited to offer you participation in our digital signage program.

South Central Co. has chosen to partner with Distributor Marketing, a company with a proven twenty-five-year track record of direct marketing and digital media success, to coordinate our program. Your company’s participation in our digital signage network provides you with an amazing opportunity to promote your products in a new and effective way. Click on the link below to learn more about the shared benefits of our digital signage program and the participation levels available. Complete the form below to start realizing the benefits of our digital signage program.

Since our implementation of the digital signage in 2017, the average participating vendor increased sales with South Central Co. by 35%. That could be you!

We want you to be a part of this exciting program and we need your commitment going forward. Know that vendor interest and enthusiasm in our digital signage program has been terrific and we don’t want you to miss out. Thus, we’ve extended the sign-up period to July 30, 2018. If you have any questions, please let us know.

 

 

Thank you for your support.

Shelia Hawkins
Director of Marketing

Complete the form below to participate. Please respond by July 30, 2018 - Space is Limited.

Why Digital Signage Works...

Your information gets noticed

Research confirms that 70% of customers admit that they notice digital signage, that’s 3 x more than traditional in-store signage.

Your message will hit the target – and be seen by trade customer who use your product

Video tech tips take the fear our of asking questions + will drive sales at the sales counter

There’s never been a better or faster way to get information out about your new products

Digital signage delivers a targeted audience for your products, at the counter to boost sales

  • Please limit responses to one Manufacturer per submission.

  • PREFERRED PARTNER LEVEL


  • • 1,000 digital advertising spots played each month at each South Central counter
    • Category exclusive digital signage advertisement placement
    • Preferred placement of video and tech tip advertising content
    • Preferred digital signage ad placement in primary screen, combined with South Central cross-selling & promotional messages
    • Preferred placement in South Central featured products website and social media support programs
    • (1) Full front cover print ad and (2) Full inside page print ads in the South Central monthly flyer

  • PARTNER LEVEL


  • • 500 digital advertising spots, played each month at each South Central counter
    • Secondary digital signage advertisement
    • (3) 1/2 page print ads in the South Central monthly flyer

  • SIGNATURE LEVEL


  • • Up to 200 digital advertising spots, played at each South Central counter
    • (3) 1/4 page print ads in the South Central monthly flyer

  • COMMENTS / QUESTIONS

  • This field is for validation purposes and should be left unchanged.

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