2020 Marketing Campaign

For over 35 years, Upstate Systems has served as the premier Buffalo-based wholesale distributor of residential and commercial heating and cooling systems, as well as replacement parts, indoor air quality products and home generators. Our mission is to build long-term customer relationships by delivering unbeatable service and unmatched technical expertise.

 

Our team does whatever it takes to service our trade customers.  That is why we are excited to announce the addition of digital TV signage at our counter.  Now, our counter experience has become even better with as our customers are greeted with a stream of valuable product information, video ads, tech tips, promotional information, right at the point of sale.  Our dynamic new digital signage advertising program has already reached thousands of counter customers in a new and exciting way.  Now imagine our counter customers; every day, watching videos, how-to tech tips, and other content about YOUR products.  Participating is easy and affordable and we have created three different participation levels to fit your needs.

To launch our digital signage program, we’ve partnered with Distributor Marketing Management; a company with a successful 25-year track record of helping distributors like us with marketing and digital media programs.  As a key vendor, you’re an important part of our team and that’s why we’re excited to offer you the opportunity to participate in our digital signage network program.

Complete the form below with your desired commitment level. Please respond by January 31, 2020. Space is Limited.

Why Digital Signage Works...

Your information gets noticed

Research confirms that 70% of customers admit that they notice digital signage, that’s 3 x more than traditional in-store signage.

Your message will hit the target – and be seen by trade customer who use your product

Video tech tips take the fear our of asking questions + will drive sales at the sales counter

There’s never been a better or faster way to get information out about your new products

Digital signage delivers a targeted audience for your products, at the counter to boost sales

  • PREMIER PARTNER LEVEL


    • “Upstate Systems TV Network Powered by… ____________” ad placement
    • Minimum of 200 digital advertising spots played each month at each Upstate Systems counter
    • Category exclusive primary digital signage ad placement (video, tech tip, etc.) with customized content
    • Preferred placement of advertising content combined with Upstate Systems cross-selling & promotional messages
    • Premier TV Network Partner Level designation is limited to three vendors

  • PREFERRED PARTNER LEVEL


    • Minimum of 150 digital advertising spots played each month at each Upstate Systems Counter
    • Category exclusive digital signage advertisement placement (video, tech tip, etc.) with customized content
    • Preferred placement of advertising content combined with Upstate Systems cross-selling & promotional messages
    • A limited number of Preferred Partner Level designations remain available, so space is limited

  • SIGNATURE LEVEL


    • Minimum of 50 digital advertising spots played each month at each Upstate counter
    • Secondary placement of advertising content combined with Upstate Systems cross-selling & promotional messages

  • COMMENTS / QUESTIONS


    • Each participating advertiser can access monthly proof of performance info which includes advertising content description and digital signage network broadcast frequency. If you have any questions or comments, just call us or email.
    • Digital signage is a great way to feature information about your new products and emerging technologies. The design team at Distributor Marketing is eager to work with our partnering vendors to maximize your investment in our digital signage program.
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