2020 Marketing Campaign

For over 100 years, HVACR professionals in New Jersey have come to trust White & Shauger for great products and the best service.  Our team does whatever it takes to service our trade customers.  That’s why we’re excited to announce the addition of digital TV signage at all three of our locations  Our counter customer experience has become even better – as our customers are greeted with a stream of valuable product information, video ads, tech tips, promotional information, right at the point of sale.  Our new digital signage advertising program has already reached thousands of counter customers, in a new and exciting way.  Now imagine our customers; watching videos, how-to tech tips, and other content about YOUR products.   Participating is easy and affordable.   We’ve created three different participation levels.

Having your products featured on White & Shauger TV Network is EASY!

Choose from several different advertising commitment levels

Complete the form below to participate. Please respond by January 31, 2020 - Space is Limited.

Why Digital Signage Works...

Your information gets noticed

Research confirms that 70% of customers admit that they notice digital signage, that’s 3 x more than traditional in-store signage.

Your message will hit the target – and be seen by trade customer who use your product

Video tech tips take the fear our of asking questions + will drive sales at the sales counter

There’s never been a better or faster way to get information out about your new products

Digital signage delivers a targeted audience for your products, at the counter to boost sales


  • • “White & Shauger TV Network Powered By…_______” ad placement, during six-month period
    • Minimum of 200 digital advertising spots, played each month at each White & Shauger counter
    • Category exclusive and primary digital signage ad placement (video, tech tip, etc.) with customized content
    • Premier TV Network Partner Level designation is limited, so don’t miss out

  • • Minimum of 100 digital advertising spots, played each month at each White & Shauger counter
    • Category exclusive digital signage advertisement placement (video, tech tip, etc.) with customized content
    • A limited number of Preferred Partner Level designations remain available, so space is limited

  • • Minimum of 50 digital advertising spots played each month at each White & Shauger counter
  • To launch our digital signage program, we’ve partnered with Distributor Marketing Management; a company with a successful 25-year track record of helping distributors like us with marketing and digital media programs. As a key vendor, you’re an important part of our team and that’s why we’re excited to offer you the opportunity to participate in our digital signage network program.
    • Participation in the White & Shauger TV Network is a great way to get information about YOUR products, in front of end users. If your company already has content produced, we’ll include it. If not, our design team can work with you to create awesome content.
    • Digital signage is a great way to feature information about your NEW products. The design team at Distributor Marketing is eager to work with you to help maximize your investment.
    • Each participating advertiser can access proof of performance info which includes advertising content description and digital signage network broadcast frequency. If you have any questions or comments, just call us or email.
  • This field is for validation purposes and should be left unchanged.

For more information, contact:

Bill Shenk
973-684-7880, extension 519